OFFICIAL WEBSITE-REDESIGN

April,2022

Disclaimer: Due to non-disclosure agreements with NAOS Finance, I am limited in the amount of work I can show.

Project background

NAOS Finance is a decentralized lending protocol for real businesses accessing DeFi liquidity. Expanding the use cases for crypto lending, and providing a more efficient source of funding for businesses worldwide.

Project Overview

The purpose of this project is to optimize the current reservation process and increase the conversion rate of the process.Starting from user research, find the pain points that users may encounter, help users quickly find a suitable cleaner and book, and be able to understand the business model and price.We invited the existing customers, and also the unused users for the first time so that new customers who are not familiar with our booking process can start booking without pain.

Design process

Survey - to understand what Naos Finance clients actually think.
We have more than 550,000 users around the world, and more than 2,500 corporate customers, which need to be adjusted according to different countries, cultures, and usage habits. For example, Vietnamese users will report that they mostly use mobile vehicles to operate, while American users are accustomed to using computers, This is a very different usage habit.

Problem

1.Users do not have to go through the official website to enter the product page, so most of the most frequent users of the official website are new users, and confusing pages will lead to user loss.

2.As the company's official website, the information is not well integrated.

3.Since users had difficulty seeing the information, they constantly contacted the Naos Finance Customer Service team to assist them in their work.

Stakeholder Interviews - to know their working process and how they communicate with clients.

I interviewed the customer service team and engineers in the company. Their demand is that the official website can integrate information more effectively, and allow first-time users to effectively import product pages for investment.
Information is unstructured and insufficient.

Designed different naming system and categorized information architectures

We discussed two solutions with the customer service team and front-end engineers:
‍Plan A is to retain first-time users with an attractive homepage;
‍Plan B is to use the product directly as the homepage, which is functionally oriented

^{Conduct user interviews after the final website launch.}

We conducted user interviews using an online questionnaire, and most of the feedback was positive.