Disclaimer: Due to non-disclosure agreements with NAOS Finance, I am limited in the amount of work I can show.
First of all, to understand the "ease of use" of the current process, a quick and undifferentiated usability test was carried out, and the obstacles and ideas they would encounter were recorded. It concluded that the booking process brought the most to the general public obstacle steps.
According to the difficulty of the problem encountered by the user, it is divided into: good、
Very good、Fair....etc., convenient for users to quickly describe.
*102 responses, 90% confidence level and 5% margin of Error
After brainstorming with the customer service team and the technical team, we made updates for a few points.
In order to consider the habits of old users, the original dark version is still retained, but a function that can be switched is added.
Buttons allow users to take actions and make choices with a click. Buttons convey actions that users can take. I used a gradient of corporate identity colors to make the buttons easy to find and identify, while clearly indicating what they allow the user to do.
Pop-ups (also known as overlays, modals, or interstitials) are part of the actual web page. In the updated version, some simple functions are set as pop-up windows, saving users the time of searching back and forth in many web windows.
The bright design greatly improves the comfort when reading, and the overall color tone does not exceed five to avoid visual confusion.
And use color blocks to distinguish different product properties (for example, purple color blocks represent personal assets).
Putting the extension of the corporate identity color on the main button can effectively guide customers in a focused manner and avoid mistakes caused by visual fatigue during operation.
Users may use different devices to browse our platform, so responsive web pages are relatively important. In order to improve the user experience between different devices, special attention should be paid to the spacing between column and block arrangements, so that users can comfortably browsing and using is the most important.
The cumbersome corporate customer names and corresponding currencies at the front are replaced by logo, the visual effect will be more concise, and three-color lights (yellow, green, red) are used to remind users of the current position status.